ChatGPT Copywriting *Red Flags*

Ok, I love ChatGPT as much as the next person, HOWEVER… I don’t love how reliant we have become on AI to write all our content. A few months ago, I had to check myself… I was outsourcing way too much to AI in the name of efficiency.

AI tools like ChatGPT may allow us to get more done, but at what cost?

They use the same patterns over and over again; these patterns are easily detectable, and your audience can sense when something feels inauthentic to your personal tone. It kills credibility, quality, and trust with your audience, because it all just starts to sound the same. I'm starting to feel like ChatGPT content is the spam mail of 2026.

Also, remember the humans in the movie Wall-E? Let's not become useless blobs with all the outsourcing.

We can do better. Right? Yeah, I think so. 🙏

From a human design perspective... You are perfectly designed to deliver your soul purpose messages. And when you trust your own voice, you call in clients who are a perfect match for you. (I also have a training on how to decipher what your HD means for your marketing in The Rainmaker. It's a 10/10 crowd favorite.)

And if you suck at writing copy. Only one way to get better. 😉

Simply put: your voice has value, and it’s better to be roughly written than to sound the same as everyone else.

Pro marketers actually intentionally sprinkle typos into their copy on occasion to grab attention and boost engagement. I saw an ad by Skool the other day, "Calling all Energey Healers"... The comments were poppin off about the typo. Intentional or not, CLEARLY, it was working to their advantage.

I use ChatGPT to help me brainstorm ideas, give me writing prompts, and then specifically instruct it to fix grammatical errors without changing my writing. This seems to be preventing my brain from turning to a pile of mush, while also still helping me get shit done with a little more efficiency.

If you are going to insist on using ChatGPT to help you write, please... I beg of you. Edit your work before posting. Pull these "written by AI" dead giveaways OUT. I promise they are doing more harm than good at this point.

Dead-Giveaway #1: The “Three-Punch” Sentence

Example: “Real Value. No Fluff. Just Results”

What to Do Instead: Add context and tangibility to your statement, emotionally or practically appealing to your audience’s goals.

Adjustment: “You'll gain clarity in your marketing with a roadmap to loyal customers and lasting revenue.”

Dead-Giveaway #2: Too Many Em Dashes

ChatGPT loves to break up thoughts — like this — Overusing em dashes has become a clear giveaway of AI copy. Truth be told, I didn't even know what an "Em Dash" was before using chatGPT. And while pro writers have obviously been using them forever, AI has taken it to a whole new level.

What to Do Instead: Use short, clean sentences. Stick with commas or parentheses if you need to guide the reader.

Dead-Giveaway #3: “Here’s the Truth…” or "This is your sign/nudge..."

These phrases are overused and add little value. AI is dramatic AF in its writing, trying to make every sentence "hit" emotionally. But all it's getting out of me is an eyeroll and a "NEXT".

What to Do Instead: Cut out entirely, the truth/facts should be in what is directly shared.

Dead-Giveaway #4: “The Room” as a Metaphor

Example: “Change the room.” “Own the room.” “This is the room to be in.”

What to Do Instead: Be specific about the opportunity or environment you’re referencing.

Adjustment: “Get in front of decision-makers who are ready to invest.”

Dead-Giveaway #5: 🚀 Emojis for Everything

They're just distracting and take away from your message.

What to Do Instead: Use emojis only to highlight your CTA or a key point and sprinkle in your selected “branded emoji” here and there for consistency.

Dead-Giveaway #6: “Curious?” and “Designed to…”

These phrases are produced by ChatGPT to mimic thought leadership, but clear value keeps readers engaged.

What to Do Instead: Be more direct and concise in what you have to share.

Adjustment: “Here’s how you can plan…” “This tool saves hours each week…”

Dead-Giveaway #7: The “You Don’t Need This / You Need That” Setup

Example: “You don’t need a big team. You need a plan.”

What to Do Instead: Lead with specifics or proof. State your facts.

Adjustment: “Three focused people with a workflow can outperform ten without one.”

Dead-Giveaway #8: The single word with a question mark

Example: "Resonance? That's what you're missing."

It's trying to create a pause in the writing, but all it's doing is adding unnecessary drama.

What To Do Instead: Write a single direct statement. "You're missing resonance."

Ok, truth be told, I could probably keep nitpicking at these all night, but it's my bedtime, and that gives you plenty of phrases to be on the lookout for! 

K love you guys bye!!!