What If the Smartest Move… Is the One That Lights You Up?

What If the Smartest Move… Is the One That Lights You Up?

I’ve been walking alongside a client through one of the biggest transformations of her life.

When we started working together a few months ago, she was stuck.

She wasn’t happy in her business. She didn’t know what was next.
She thought the solution might be hiring a team… or maybe simplifying her current structure.
And sure, those things made sense. But that wasn’t it.

And slowly, over a month of deep conversation and real honesty, things began to unravel.

It got chaotic. It got messy.

What we uncovered wasn’t a staffing issue at all.

It was that the entire business she’d built…
Was no longer a match for the woman she’d become.

So she followed the threads.
Week by week.
Letting go of what no longer fit.
Making space for what wanted to come in.

And then last week, clarity arrived.

Yesterday, she shared her vision for a new business.
A big, beautiful, soul-on-fire kind of vision.
The kind that gives you chills when you hear it.

And then she looked at me and asked the question I hear way too often:

“Do you think it’s smart to actually do what I’m excited about?”

Now… that should sound like an easy yes.
But for so many of us, it’s not.

Somewhere along the way, we were taught that happiness is extra.
A bonus. A side effect.
Not a core part of the strategy.

But here’s what I know:

When you’re lit up by what you’re doing, when you’re turned on, energized, obsessed,
You become magnetic.

And what do magnets do?

They draw things in.

People. Resources. Ideas. Opportunities.
It starts flowing to you because your energy is in alignment.

So maybe the “smartest” move isn’t always the most logical one.
Maybe the smartest move is the one you can’t stop thinking about.
The one that makes you feel sparkly inside.

Because happiness isn’t just a feeling.
It’s fuel.
It’s strategic.
It’s alignment in action.

And when alignment is on board?
Everything moves faster.

Clients find you. Ideas land.
Sales increase, without you pushing.

If you’ve been holding back or waiting for permission to do the thing you actually want to do...

This is your sign.

Let it light you up.
Let it lead you forward.

Because the work you love?
That’s the smartest strategy you’ve got.

Big love,
Julie