What Is Human Design (and Why I Use It in Business Coaching)

Let’s be real.

The business world is full of conflicting advice.
One coach tells you to post every day.
Another tells you to rest and receive.
And somehow, all of it feels… off.

When I first started my business, I was already on the edge of a spiritual awakening. I didn’t know what was coming—just that something in me was shifting.

That’s when Human Design started popping up. Over and over.
And even though I wasn’t initially drawn to it, I finally leaned in.

At the time, I had been coaching others using Gallup Strengths Finder for years. I loved helping people understand themselves more deeply and lead from their strengths. But when I actually dove into Human Design, I was floored.

Nothing—and I mean nothing—had ever mirrored me back to myself so clearly.

I found Human Design a month after launching my business, and I made a decision right then and there:
To build my business in full alignment with my design as a 2/4 Emotional Projector.

It changed everything.

So, what is Human Design?

At its core, Human Design is an energetic map of how you’re meant to move through the world.

It combines elements of astrology, the I Ching, the chakra system, Kabbalah, and quantum physics to create your unique body graph—a visual blueprint based on your birth date, time, and location.

But here’s what matters:
It shows you how to make decisions, manage your energy, communicate, attract opportunities, and express your gifts—in a way that’s completely authentic to you.

Not a generic “personality type.”
Not another productivity hack.
A roadmap for alignment.

Why do I use Human Design in business coaching?

Because it’s the only thing I’ve found that helps entrepreneurs cut through the noise and build something that actually works for them.

Most coaching is copy-paste.
“Here’s what worked for me, so do it exactly this way.”

But if that strategy isn’t aligned with your energetic makeup—it’s going to feel like forcing. And it won’t stick.

Human Design allows us to build a business model that feels natural, nourishing, and wildly effective—because it’s built around you.

Here’s how I use it with clients:

💡 Decision-Making (Inner Authority)

Understanding your inner authority helps you make aligned choices with clarity instead of spinning in indecision. For me, as an Emotional Projector, I had to stop making reactive decisions and learn to wait for emotional clarity. That changed everything in how I launched, sold, and led.

⚡ Energy Management

Your type gives insight into how your energy is designed to function. If you’re a Generator or MG, you’re built for sustainable energy and flow. If you’re a Projector, like me, you’re here to guide, not grind. Knowing this saves you from burnout and helps structure your schedule, offers, and rest in a way that actually works.

🧭 Aligned Strategy

Each type also has a unique way of creating momentum. Whether you’re meant to wait for invitations, initiate, respond, or reflect—your business strategy becomes exponentially more effective when it aligns with your core energetic pattern.

🎤 Messaging + Visibility

Some people are here to educate. Others to provoke. Some to guide, reflect, or express in bursts. When your brand voice and content match your natural style, you magnetize clients without overthinking every word.

Human Design didn’t just inform my business—it built it.

And what started as a quiet experiment…
Became a bold movement.

Because once I stopped trying to be someone else’s version of “successful”…
Once I honored the way I was designed to work, sell, lead, and rest…
That’s when it all clicked.

My confidence deepened.
My offers became clear.
Sales felt easier.
And most importantly—my business felt like home.

Want to explore how your design could shift your business?

If something in this is speaking to you—I invite you to book a free Business Alignment Audit with me.

We’ll look at where your current business model might be clashing with your natural energy, and where small shifts could create major momentum.

📲 [Click here to book your audit now]

Let’s build something that doesn’t just work—
Let’s build something that works for you.

— Julie